• A brief history of creation of the first Avionaut infant car seats collection

      INFANT CAR SEATS

      AVIONAUT
      2011

    • ‘Designed to protect’ with care for the safety of the final product

      INFANT CAR SEATS

      AVIONAUT
      2011

       

    • Intuitive belt course helps to install an infant car seat in a suitable and quick way

      INFANT CAR SEATS

      AVIONAUT
      2011

       

    • Deep side wings provide additional protection to side impacts

      INFANT CAR SEATS

      AVIONAUT
      2011

       

    • EPP technology, i.e. polypropylene foam headrest, helps a child’s neck to rest comfortably

      INFANT CAR SEATS

      AVIONAUT
      2011

       

    • Seatbelt tensioners for better stabilisation of the infant car seat

      INFANT CAR SEATS

      AVIONAUT
      2011

       

    • Interchangeable inserts to the seat allow for refreshing the look of the infant car seat

      INFANT CAR SEATS

      AVIONAUT
      2011

       

SHOW ALL

PRODUCT

BRAND

CONTEXT

  • PRODUCT [19]
  • BRAND [33]
  • CONTEXT [7]

SHOW ALL

PRODUCT

  • PRODUCT [19]

BRAND

  • BRAND [33]

CONTEXT

  • CONTEXT [7]
  • ASTAR

    PHYSIOGO

    2014

     

     

  • HAGSEN

    GARDEN BARROW

    2014

     

  • HAGSEN

    GARDEN TROLLEY

    2014

     

  • Hartmann tresore

    resortpro website

    2014

     

    Project goal: Creating a website for Hartmann Tresore ResortPRO subbrand gathering hotel equipment offer under a separate brand name. Implementing a new corporate identity - an image adequate to its nobel origin and distancing it from the new companies operating in the industry. Enabling the user to get familiar with a wide range of products and easily understand the key differences between them. Facilitating the user in quick generation of inquiry and making contact with brand consultants.

     

    Design solutions: The process of website design required a thorough analysis and a new classification of products in the vast portfolio of the brand. Each of the hundreds of products had to be defined in its main features and distinguishing characteristics. Only after this preparation of the content, comparison engine could be programmed as well as a visual language showing the unique features of products through icons and pictograms could be designed. The website is also a showcase of ResortPRO's new identity showing its noble lineage as well as the modernity in its approach to the formulation of its product offer as a response to the needs of modern hotel industry.

     

    Results: The website serves as product catalog online. The site also provides many first contact spots that encourage the customer to contact brand consultants.

     

  • brodr jorgensen

    Ace of face website

    2014

     

    Project goal: Creating a website the communicating brand mission and presenting the product offer.

     

    Design solutions: Website content was divided into three parts: Our Heart - about the brand, Our Mind – about products and know-how, and Collection, which presents product portfolio. As part of the product section, the user can select the products by indicating their needs.

     

    Results: Before the brand launch the website served as a promotional page fully presenting the mission of the brand and product properties. Currently, the needs configurator makes it easy for all AOF fans to becomes familiar with the full capabilities of its product range.

     

     

  • Hartmann tresore

    resortpro subbrand design

    2014

     

    Aim of the project: Designing a separate sub-brand for Hartmann Tresore to gather hotel equipment under a separate brand name. Creating an identity adequate for more than 100 years of tradition of the mother-brand and distancing it from the new companies operating in the industry.

     

    Design solutions: The new brand corporate identity combines retro style in the form of typography, old photographs, classic colors, with modern solutions, such as line drawings, 3D effect in photographs, pictographic language. The identity shows both the nobel origin of the brand, as well as the modern approach to its product offer as a respond to the needs of a modern hotel industry.

     

    Results: The brand image conveys the desired message and sub-brand product offer is distinguished from the portfolio of the entire company. The new brand image was implemented on promotion and sales support materials such as a website, catalog, trade show booth.

     

     

  • aof

    MAKEUP PRODUCT BRAND

    2014

    Aim of the project: Creation of brand strategy for eye makeup products. The idea of the brand and brand elements have been implemented in the form of a logotype, visual identity, packaging and promotion and sales support materials such as website, catalog, shop displays, posters and flyers.

     

    Design solutions: AOF is a specialist brand, products of which are designed for eye contour makeup. That is why the idea of the brand is based on the strength of the look. Because the look is an expression of character and inner beauty. AOF products are a tool for image creation.

     

    Results: The brand idea breaks the industry standard for color cosmetics that focus on the superficial beauty and promise the same effect to every woman. AOF has become an innovative brand that promotes inner strength and beauty by providing the tools and know-how to create individual image. Black and white brand identity enriched with gold and ultramarine allowed to create a designer, specialist brand perceived as a reputable name of the top shelf.

     

     

  • myphone

    myphone one mobile phone housing

    2013

     

     

  • delphia

    brand strategy

    2013

     

     

    Cel projektu: Celem projektu było opracowanie strategii marki Delphia Yachts opartej na autentycznej, wyróżniającej wartości tworzonej w stoczni Delphia. Strategia marki Delphia obejmowała zaprojektowanie elementów samej marki, ale także porządkowała portfolio wszystkich submarek w Grupie Delphia, definiowała koncepcję komunikacji oraz DNA produktu. Jako wdrożenie nowej strategii Ergo Design wykonała również architekturę informacji i projekt graficzny strony internetowej grupy Delphia, katalogi produktowe i wizerunkowe oraz koncepcję kolekcji wnętrz jachtów.

     

    Rozwiązanie projektowe: Podczas współpracy wykonano dogłębną analizę rynku i konkurencji, by poznać historię i zasady tworzenia silnych marek w branży jachtowej, wyznaczono obszary oraz kierunki zmian w marce klienta. Zdefiniowano ideę marki, która szybko komunikuje jej wartości zarówno potencjalnym nabywcom, jak uświadamia ją samym twórcom jachtów Delphia i właścicielom marki. Zdefiniowano nową misję i wizję, która wyznaczyła kierunek rozwoju w obszarze organizacji, marketingu na następne lata. Scharakteryzowano nową grupę docelową wraz z określeniem relacji z innymi subbrandami. Założenia strategiczne zostały wdrożone w projektach materiałów marketingowych i wnętrz jachtów.

     

    Rezultaty: Nowa strategia z wyrazistą ideą marki podsumowaną krótkim hasłem ułatwiła zrozumienie istoty działania marki zarówno potencjalnym klientom, jak i jej twórcom. Zintegrowała wszystkie działania w obszarze marki nadając jej wspólny kierunek. Strategia przełożona na rozwiązania i założenia projektowe stanowi pomocny klucz decyzyjny przy planowaniu i realizacji działań marki Delphia. Strategia marki Delphia jest odbierana, jako angażująca i inspirująca przez użytkowników i fanów jachtów Delphia, i jako autentyczna i motywująca przez właścicieli marki.

  • delphia

    advertising campaign

    2013

     

     

  • delphia

    brand catalogue

    2013

     

  • Orbitvu

    Alphashot micro
    2013

     

    Objective of the manufacturer: Professional shadowless micro-studio for jewellery photography.

     

    Design solution: shadowless photography of jewellery poses a challenge. The device based on the technology of 360 ° automatic photo-taking created by ORBITVU was to get a professional look and functionality, allowing for optimum illumination of the object and its full regulation. Excellent software required advanced hardware, and the direction of ORBITVU brand expansion set high standards for the project implementation.

     

    Results: The styling and product construction were designed for short-series production technologies and  ​a functioning prototype was made. New product has successfully filled a niche in the market for automated photography.

     

    Zdjęcia z wystawy Dobry Wzór 2015 – Patrycja Mic.

     

  • FEtco

    tea brewing system
    2012

     

    Objective of the manufacturer: Expanding the brand product portfolio by a device that brews and servs Ice Tea type of drinks.

     

    Design solution: Tee Brewing System was designed according to stylistic line of FETCO new generation of products. Due to the rotation of the infuser, we proposed the change of orientation of the panel and display into the horizontal one. This eliminated the occurrence of errors and facilitated the use of the machine, which greatly improved user experience. Costs of production were reduced, thus limiting the number of elements to a minimum. The scope of our design solution in TBS include: transparent interface and setup, the system arranging dispensing containers, and the possibility of upgrading the machine sideways to broaden the range of drinks served.

     

    Results: High quality product available at an affordable price and presented to the market in 2013.

     

  • Fetco

    Hot water boiler
    2012/2013

     

    Objective of the manufacturer: Series of modern, high-capacity water boilers, designed for catering facilities.

     

    Design solution: The product line stylistically refers to the model product of the FETCO new generation products - Hot Water Dispenser - and continues its development. A single panel with the new FETCO trigger was treated as a central module, expanding subsequent models indepth and sideways. As a result, a stylistic consistency of the line of water boilers has been preserved while minimizing production costs. The implemented touch panel offers friendly and intuitive service. The new trigger raised the level of operational safety by eliminating the opening lock and red colour highlighting.

     

    Results: A line of professional, reliable water boilers is the basis of FETCO product offer.

     

  • ELZAB

    LOGOTYPE
    2013

     

    Objective of the project: Elzab is a well-known Polish brand with traditions and the leader among manufacturers of cash registers. Our task was to create a visual identity giving a new meaning to the history of the brand, relevant to the current needs of entrepreneurs.

     

    Design solution: The logo of the project was a starting point for a new visual identity. The new logo is to express the nobility that comes from a long history and concreteness in translating the immaterial technology into physical products.

     

    Results: Elzab brand has expanded its ability to compete both in terms of products and services. A long history of the company - the most important and unique resource of the brand in the industry - has been translated into performance characteristics resulting from tradition and experience of the company. The added value - essential for the modern user of Elzab products.

     

  • ELZAB

    ADVERTISEMENT CAMPAIGN

    2013

    Objective of the project: Elzab is a well-known Polish brand with traditions and the leader among manufacturers of cash registers. Our task was to give a new meaning to the history of the brand and create an idea of the brand enriched with aspirational values, relevant to the current needs of entrepreneurs.

     

    Design solution: Elzab is a well-known partner in the operation. A new idea of the brand inspires action and builds relationships based on cooperation and understanding of the requirements and needs. Elzab brand turns its knowledge and experience into practical products and services that not only allow users to meet their obligations with regard to fiscal requirements, but primarily facilitate entry to a higher level of entrepreneurship. In this way, the Elzab brand becomes for the users a coach in the world of business doers.

     

    Results: Elzab brand has expanded its ability to compete in terms of products and services. A long history of the company - the most important and unique  resource of the brand in the industry  - has been translated into performance characteristics resulting from tradition and experience of the company. The added value is essential for the modern user of Elzab.

     

  • ELZAB

    BRAND STRATEGY

    2013

    Objective of the project: Elzab is a well-known Polish brand with traditions and the leader among manufacturers of cash registers. Our task was to give a new meaning to the history of the brand and create an idea of the brand enriched with aspirational values, relevant to the current needs of entrepreneurs.                                                                                        

     

    Design solution: audit of the AS -IS brand has allowed us to define a key brand value, unique and impossible to be copied by the competition. We relied on the TO-BE brand strategy. We came also to the conclusion that the brand communication should emphasize its capacity to interact, participate in the entrepreneurship of its users, because it is the product + service = solution. This will allow for synergies within the company, and the user will realise the scope of the offer of the brand and support, and will be able to rely on them on every stage of business .

    The new strategy together with the ensuing design principles to create a brand image and product was collected in the Guide to the brand. It is a standard and common denominator for further action of sales teams and the Customer's marketing.

     

    Logo design was the starting point for a new visual identity . The new logo is to express the nobility that comes from a long history and concreteness in translating the immaterial technology into physical products .The key for visual identification is the language of services. Brand spaces have been assigned different colours: the closer to the company, the more white colour is present. The closer to the market and sales support, the more graphite is present. Why? Because the closer to the company we are, the more communication is involved. This is where software brands can be found: advice, experience, information and know-how. The white colour emphasize focus on services and cooperation. The closer to the sale, the more measurable benefit counts - hardware of the brand: equipment, its maintenance and repair. Here the graphite product emphasizes professionalism and creates the environment for sale.                                                  

     

    Results: Elzab brand has expanded its ability to compete in terms of products and services. A long history of the company - the most important and unique resource of the brand in the industry  - has been translated into performance characteristics resulting from tradition and experience of the company. The added value is essential for the modern user of Elzab.


    'Good Design Award 2013 means the satisfaction and vindication of the decision to start cooperation with a leading design studio in the development of new Elzab products'.

    Damian Szewczyk
    Marketing Manager of Elzab company

     

  • ELZAB

    K10 CASH REGISTER

    2013

    Objective of the manufacturer: the launch of a mobile cash register for use in difficult environments (parking sites, outdoor sales).

     

    Design solutions: the body of the cash register was made in a two-component injection technology. The outer rubber surface forms a protective layer, increases firmer grip of the device and protects the electronic components against moisture, whereas the hook and strap allow to move the device easily. The LCD touch screen allows to customize the interface box to the user's needs.

     

    Effect: Compact, handy design and ergonomic interface of the cash register were highly rated by the users. The design unusual for this type of product arouses positive emotions and distinguishes the product from the products offered by the competition.

    Awards: the winner of the 20th - edition of Good Design 2013.

     

    'The red dot and Good Design Award 2013 means the satisfaction and vindication of the decision to start cooperation with a leading design studio to develop new  Elzab products.'

    Damian Szewczyk
    Marketing Manager of Elzab company

     

  • zelmer

    nerro series

    2012

    Objective of the manufacturer: Creation of a new line of kitchen products of exclusive character, suitable for modern interior design.

     

    Design solution: The minimalism of modern kitchen interiors has determined the nature of the designed equipment. Its style stems from a single colour, the use of modern materials (aluminum, stainless steel), geometric shapes and attention to detail.

     

    Results: Simple, geometric shapes of the devices suitable for modern kitchen. The line successfully completed the portfolio of the products of the brand.

     

  • FETCO

    Coffe Brewing System

    2013

    Objective of the manufacturer: Introduction of a new generation of coffee brewers - leading product of FETCO brand.

     

    Design solution: Consistency of style, modular design of products and modern interface are characteristic features of FETCO products. The appearance corresponds with the ease of use and maintenance of the equipment.

     

    Results: Strengthening of FETCO brand and maintaining a leadership position among the manufacturers of industrial coffee machines.

     

  • FETCO

    HOT WATER DISPENSER

    2012

    Objective of the manufacturer: Introduction to the market of a series of modern water heaters with high capacity designed for catering facilities.

     

    Design solution: product line refers to the style of the brand, its functionality, ease and safety of use. The use of modular construction solutions allows not only to maintain consistent characteristics of the FETCO devices, but also to reduce the cost of their production.


    Results: Line of water heaters strengthens the market position of FETCO as the manufacturer of professional equipment used in catering.

     

  • MERCATOR MEDICAL

    LOGOTYPE
    2012

     

    Objective of the project : Mercator Medical is a leading manufacturer of protective medical gloves. However, the association of the brand only with medical gloves disrupted the sales of a broader portfolio of the products. The purpose of cooperation with us was to create the architecture of sub-brand products and increase the strength of the brand through a new brand strategy summed up with the brandline communicating its essence.

     

    Design solution: naming and clarifying the essence of Mercator Medical activity - simply easy protection. During the design works, this idea was implemented in all aspects of the activities of the brand: from visual identification to the packaging system supported by colour code and a set of pictographic signs.

     

    Results: Mercator Medical is an effective brand because it is able to reach the circle of its users with a complete and orderly range of protective materials. It is also a friendly brand because a coloristic and pictographic system makes the selection and proper use of the product  fast and intuitive. Thanks to a refreshed visual identity and new packaging  system, Mercator Medical brand has created a new standard for the industry.

     

  • MERCATOR MEDICAL

    BRAND

    2012

    Objective of the project : Mercator Medical is a leading manufacturer of protective medical gloves. However, the association of the brand by the users only with medical gloves disrupted the sales of a broader portfolio of the products. The purpose of cooperation with us was to create the architecture of subbrand products and increase the strength of the brand through a new brand strategy summed up with the brandline communicating its essence.

     

    Design solution: naming and clarifying the essence of Mercator Medical activity - simply easy protection. During the design works, this idea has been implemented in all aspects of the activities of the brand: from visual identification to the packaging system supported by colour code and a set of pictographic signs .

     

    Results: Mercator Medical is an effective brand because it is able to reach the circle of its users with the complete and orderly range of protective materials. It is also a friendly brand because a coloristic and pictographic system makes the selection and proper use of the product  fast and intuitive. Thanks to a refreshed visual identity and new packaging  system, Mercator Medical brand has created a new standard for the industry.

     

  • MERCATOR MEDICAL

    MEDICAL GLOVES PACKAGING
    2012

    Objective of the project: Mercator Medical brand is known for its wide range of medical gloves. The newly defined mission of the brand is not only protection, but also care. Mercator Medical - Protecting . The aim of the project was to develop the design of packagings for all product lines implementing the assumptions of a new brand strategy developed by us.

     

    Design solution: Innovative system of information about the product has been developed by us for the purpose of identification of  dozens of types of gloves at first glance. Information system involves the introduction of the colour code with respect to the types and sizes of gloves and a system of easily readable pictograms. Easier selection and identification of the relevant product enable better protection and more ergonomic work of the  users.

     

    Results: Mercator Medical brand operates so as to protect its users, make their work easier and safer. Thanks to the new concept of communication of information about the product and packaging design of all sub-brands, the mission of the brand is fulfilled by setting standards for the entire industry.

     

  • MERCATOR MEDICAL

    MEDICAL PRODUCT PACKAGING
    2012

     

    Objective of the project: Mercator Medical brand is known for its wide range of medical gloves. A newly defined mission of the brand is not only protection, but also care for the user. Mercator Medical - Protecting. In addition to medical gloves, the brand's the portfolio of products includes non-woven clothes and Opero draping of the operating field as well as Safeline dressings. The aim of the project was to develop the design of packaging for all product lines implementing the assumptions of our new brand strategy, developed by us.


    Design solution: Innovative system of information about the product has been developed by us for  the purpose of identification of  dozens of types of gloves at first glance. Information system involves the introduction of the color code with respect to the types and sizes of gloves and a system of easily readable pictograms. Easier selection and identification of the relevant product enable better protection and more ergonomic work of the  users. For opero and Safeline sub-brand, the system of pictographic signs and illustrations has been expanded. Opero package is based on one design of the net, so that each product and each unit of information are always in the same place.

     

    Results: Mercator Medical brand operates so as to protect its users, make their work easier and safer. Thanks to the new concept of communication of information about the product and packaging design of all sub-brands, the mission of the brand is fulfilled by setting standards for the entire industry .

     

  • NAVINGTON

    PRODUCT CATALOGUE

    2012

    Objective of the project: Presentation of a new collection of prams and baby accessories.

     

    Design solutiom: The form of the catalogue maintained in the magazine convention is summarized in the interview with the owner of the brand and the main designer of the collection of 2013/14. Each chapter of the catalogue constitutes a presentation of a single product. Each part takes the form of reportage divided into a brand image and product information.

     

    Results: Image catalogue promoted a new Navington collection at the Kind + Jugend 2012 fair.

  • NAVINGTON

    PRODUCT CATALOGUE

    2012

    Objective of the project: Presentation of a new collection of prams and baby accessories.

     

    Design solution: Navington is a young brand. Therefore a clear explanation of the benefits of innovative product solutions are as important as the presentation of new design of collections of products. Each chapter of the catalogue constitutes the presentation of a single product. Each part of the catalogue takes the form of reportage divided into a brand image and product information.

     

    Results: Product catalogue is one of the main tools of dealer policy.

     

  • ZELMER

    FLOORIS VACUUM CLEANER

    2012

    Objective of the manufacturer: Launch of a modern, energy-efficient vacuum cleaner with an advanced air filtration function.

     

    Design solution: Elegant, proportional form combined with advanced multi-stage air filtration technology. Large wheels allow for easy maneuvering and a double parksystem for easy storage. Convenient handle allows for easy carrying and lifting the equipment, whereas large buttons and elements of regulation ensure its comfort of use.

     

    Awards: Finalist of the Top Design Award and Good Design 2012 competition.

     

  • HARTMANN TRESORE EXQUISITE

    BRAND

    2012

     

    Objective of the project: Creation of a sub-brand to create exclusive  safes built on order.

     

    Design solution: Exquisite is a product dedicated to the customers from the list of 100 richest Poles. The important criterion in creating a brand image was to create an atmosphere of trust and confidentiality. Exquisite is a young brand to which we have given the characteristics of exclusivity arising from more than 100-year history of the Hartmann Tresore existence.

     

    Results: Distinction from the activities of the Customer's new business area. Preparation of marketing tools thanks to which Hartmann Tresore can promote and sell the untapped potential of its capabilities. Thanks to Exquisite sub-brrand, Hartmann Tresore, has come into existence in a prestige category and has created products meeting the expectations of the most demanding users.

     

  • HARTMANN TRESORE EXQUISITE

    LOGOTYPE

    2012

     

    Objective of the project: Creation of a sub-brand to create exclusive safes built on order.

     

    Design solution: Exquisite is a product dedicated to the customers from the list of 100 richest Poles. The important criterion  in creating a brand image was to create an atmosphere of trust and confidentiality. Exquisite is a young brand to which we have given the characteristics of exclusivity, arising from more than 100-year history of the Hartmann Tresore existence.

     

    Results: Distinction from the activities of the Customer's new business area. Preparation of marketing tools, thanks to which Hartmann Tresore can promote and sell the untapped potential of its capabilities. Thanks to Exquisite sub-brrand, Hartmann Tresore, has existed in a prestige category and has created products meeting the expectations of the most demanding users.

     

  • HARTMANN TRESORE EXQUISITE

    WEBSITE

    2012

     

    Objective of the project: Creation of a brand-image  webpage for the  creation of exclusive safes made on request.

     

    Design solution:  The customer has set a lot of tasks with regard to the website of the sub-brand. It is not only the main carrier of Exquisite image, but also a prestigious showcase of the brand 's parent - Hartmann Tresore. The concept of the webpage is designed in such a way that, through internal narration, the user could gradually know what is safe, why Exquisite is unique, how Exquisite safes are created and why Exquisite is the best choice. The website has been prepared in Responsive Web Design technology. HT Exquisite is a custom-made product. We try to bring opportunities arising from configuration closer through an interactive catalogue of options.

     

    Results: The website is the main carrier of HT Exquisite sub-brand image and the flagship of a parent brand in the premium segment. Thanks to Exquisite sub-brand, Hartmann Tresore has established its presence in the prestige category and has created products meeting the expectations of the most demanding users.

     

    Visit: http://exquisite.ht-int.com

     

  • HAGSEN

    BRAND
    2011

     

    Objectives of the project: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: The brand and collection of products were designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • HAGSEN

    LOGOTYPE

    2011

    Objectives of the project: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: Brand and collection of products was designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • HAGSEN

    Product collection

    2011

     

    Objective of the manufacturer: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: The brand and collection of products were designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • HAGSEN

    PACKAGING

    2011

    Objective of the manufacturer: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: The brand and collection of products was designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • HAGSEN

    PRESS ADVERTISEMENT

    2011

    Objectives of the project: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: The brand and collection of products were designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • HAGSEN

    EXHIBITION STAND

    2011

    Objectives of the project: Introduction of a new collection of products for home and garden.

     

    Design solution: Assumptions have been made and the brand identity has been developed along with its overall identity, which refers to the three core values​​: contact with nature, function and design.


    Results: The brand and collection of products were designed in accordance with modern trends in global design. It was highly praised during Europe's largest horticultural fair - Spogagafa 2011 and 2012 in Cologne, Germany. Hagsen products are sold in many European countries.

     

  • X-LANDER

    "AROUND THE WORLD" COLLECTION

    2011

    Objectives of the project : creation of a new collection of prams and childen's accessories for active families.

     

    Design solution:  The idea of ​​the brand conceived earlier assumes that  X -lander is a collection of products for active parents. The prams of X -lander brand are designed to meet the needs of modern families. They are always in motion like the world around them. A line of suitably designed models of prams are in each case characterised by the following characteristics: reliability and modern design. In practice, all models allow the whole family, regardless of the age of a child, to enjoy being active and joyful when together.

     

    The outdoor-urban scale enables to select the correct model of the pram from among the more field and urban versions. Along with this collection, System Colour Pack was also introduced on the market. SCPs are sets of coloured elements of upholstery of X-lander pushchairs selected separately from the construction of the pram. The system has been designed to give parents greater freedom of creation, but above all to solve the problem of availability of coloured versions of upholsteries, which posed a major problem in the sale.

     

    X -lander would not be a true outdoor brand if it did not care about the environment. Next Way is a service created to repurchase used  X - Lander prams, renovate them and then sell with a new guarantee. This service allows to extend the product life cycle and reduces the consequences of its manufacture and disposal. This is a solution for those parents who care about the environment as much as about their budget.

     

    Results:  X -lander brand is the best known and most recognisable Polish brand of the prams sold in all European countries.

     

  • X-LANDER

    X-MOVE STROLLER

    2011

    Objective of the manufacturer: The changing lifestyles of modern parents  increasingly using cars have developed new needs and expectations. The main objective of the manufacturer was to introduce into the market the pram that is easy to use and has all the essential features of a multifunctional pram.

     

    Design solution: Aluminum side structure owes its original form to the method of hydroforming. Large wheels allow for easy maneuverability, and, at the same time, emphasize the outdoor nature of the pram.  A collection of six upholsteries and accessories improves the functionality and comfort of the pram.

     

    Results: The most multifunctional pram in  X-lander brand has been created. It is used by parents active in  the urban and outdoor environment. The product has been well received by the target audience and it is often purchased.

     

  • X-LANDER

    PRODUCT CATALOGUE

    2011

    Objective of the project: Presentation of a new collection of prams and baby accessories.

     

    Design solution: The concept of the catalogue illustrates the slogan of  X-lander 2012-13 - Around the World collection. The pictures in the catalogue present reportage from Monika Mrozowska's  family trip , during which she tested a new X-Lander -  X-Move pram. Thanks to outdoor- urban scale, the table of contents makes it easy to choose the right model of the pram. Thanks to the catalogue, System Color Pack was introduced into the market. SCPs are sets of coloured elements of upholstery of  X-lander pushchairs, The system has been designed to give parents greater freedom of creation, but above all to solve the problem of availability of coloured versions of upholsteries, which posed a major problem in the sale.

     

    Results: Product catalogue is one of the main tools of dealer policy.

     

  • ZELMER

    CLARRIS VACUUM CLEANER

    2010

     

    Objective of the manufacturer: Introduction of the product that meets the expectations of the most demanding users who, by selecting a product, are equally attracted by its appearance and functionality. Clarris is also a Zelmer offer for the younger generation of users.

     

    Design solution: Space saving, two-mode vacuum cleaner can be operated in either a cyclone or bag mode. A digital adjustment facilitates smooth adjustment of suction power setting.

     

    Results: The project Ergo Design reflects the trends prevailing in the global design, where the form follows the function, awakens emotions and distinguishes the product from the offer of the competition.

     

    Photos from Good Design Award exhibition by Patrycja Mic.

     

  • FETCO

    BRAND

    2010

    Objective: Refreshing the image of the brand, which has been successful for the past 25 years.

     

    Design solution: FETCO brand is one of the top manufacturers of professional solutions for coffee making. Reliable equipment has allowed to develop and maintain company's position in the market and to reach for new marketing challenges. The analysis was conducted, which has showen that the technological advancement of the products was not reflected in the brand image. The opportunities to improve the image were identified. Taking into account the specific nature of the U.S. market, logotype restyling, complete corporate identity, product branding as well as product design were developed. The naming and distinguishability of product groups were improved. The guidelines for the design of a new generation of image coherent products were created with a full use of the customer's production potential.

     

    Results: The package of new guidelines allowed for the prompt implementation of a new corporate website, product redesign. All new materials communicate brand values, coherent in professional products.

     

  • FETCO

    LOGOTYPE

    2010

    Objective: Adapting the logo for the new brand image strategy.

     

    Solution design: when redesigning the logo, there were attempts to move away from the associations that were in conflict with the new image of professional brand. Therefore, the exaggerated rounding was abandoned and the logo was given a stronger and masculine character. When the details were finalised, recognition was preserved with a significant increase of readability.

    A simple version was designed and completed with a tag-line, taking into account  possible applications of the logo.

     

    Results: New compact and orderly logo fully reflects the value of FETCO brand.

     

  • AVIONAUT

    BRAND

    2010

  • AVIONAUT

    LOGOTYPE

    2010

  • AVIONAUT

    PRODUCTS

    2010

  • NAVINGTON

    BRAND

    2010

    Objective of the project: The main objective of the new brand is to exploit the potential of a new market segment of prams and complement the product offer of the Customer - manufacturer of the prams - with classic products.

     

    Design solution: Being a parent means to be able to choose, be aware of own child's needs and the ways in which best to satisfy them, understand the surrounding world and see the meaning of their actions. Value tradition, but always choose the solution that will ensure the greatest comfort of a child. The proms created in a classic design are addressed to the explicit group of users. Through this brand, we aimed to satisfy the demanding clients  in accordance with  fair play values. Hence, the brand slogan: Navington - you are sure. The idea of ​​the brand perfectly illustrates sailing - the sport based on the same values ​​and traditions, with a strong code of conduct, associated with prestige and exclusivity.

    The most important element of the entry strategy is loyalty programme for retailers, which builds a relationship with the brand and makes them feel co-responsible for its further development.
    Nvington product solutions perfectly adjust individual products to the age and needs of the child, as a result  Navington becomes a partner in development. We have developed two products for each key period of infancy and early childhood to best facilitate the optimal development of the child. Thanks to Navington Connection System, the prom grows with a child.


    Results: The new brand has extended the portfolio of the Customer's brands by the offer for the new user group. Thanks to this, the Customer has increased its overall market share and fulfilled the company's production capacity. Thanks to Navington brand, the Deltim company has come into existence in the category of premium prams.

     

  • NAVINGTON

    LOGOTYPE

    2010

    Objective of the project: Designing a logo for the newly created brand of the prams.

     

    Design solution: We designed logo  in accordance with the  brand strategy established in the earlier stage. Being a parent means be able to choose, be aware of own child's needs and the ways in which best to satisfy them, Navington - you are sure. The sound of the name , slogan , and consequently the logo illustrates the promise of the brand - support for parents making the right decisions, i.e. navigate through the daily choices related to child care . The idea of ​​the brand perfectly illustrates sailing - the sport based on the same values ​​and traditions, with a strong code of conduct, associated with prestige and exclusivity. Hence, the wind rose, as the main element of the logo.

     

    Results: The new brand has extended the portfolio of the Customer's brands by the offer for the new user group. Thanks to this, the Customer has increased its overall market share and fulfilled the company's production capacity. Thanks to Navington brand, the Deltim company has come into existence in the category of premium prams.

     

  • NAVINGTON

    PRODUCT COLLECTION

    2010

    Objective of the project: Creation of a new collection of products for a new brand in the segment of prams based on the classic frame.

     

    Design solution: The proms created in a classic design are addressed to the explicit group of users. Nvington product solutions perfectly adjust individual products to the age and needs of the child; as a result Navington becomes a partner in development. Thanks to Navington Connection System, the prom grows with a child. We have developed two products for each key period of infancy and early childhood to best facilitate the optimal development of the child.

     

    Results: The new brand has extended the portfolio of the Customer's brands by the offer for the new user group. Thanks to this, the Customer has increased its overall market share and fulfilled the company's production capacity. Thanks to Navington brand, the Deltim company has come into existence in the category of premium prams.

     

  • X-LANDER

    XQ STROLLER

    2007

    Objective of the manufacturer: the launch of a modern, well-equipped multi-functional pram with distinctive design.

    Design solutions: high comfort is guaranteed by rapid installation system of carrycot, stroller and baby seat developed by Ergo Design team together with engineers from AOK. Telescopically adjustable handle height makes it easy to adapt the pram to the needs of the pram user, and a dynamically shaped profile of the supporting frame gives the prom unique design characteristics.


    Results: The prom is one of the best-selling products in its class on the Polish market. It has received numerous awards and distinctions, among others. it was a finalist in the Good Design 2007.

     

  • X-LANDER

    BRAND

    2003

    Objective of the project : Creation of the first brand of prams in Poland.

     

    Solution Design : Creation of the idea of ​​the brand, which is to create a brand for active parents. X -lander brand prams are designed to meet the needs of modern parents. They are always in motion like the world around them. A set of suitably designed types - despite significant differences between them - is characterised in each case by: reliability and modern design. In practice, all models allow the whole family, regardless of the age of the child, to enjoy being active and joyful when together. X -lander would not be a true outdoor brand if if did not care about the environment. Next Way is a service created to repurchase X - Lander prams, renovate and sell them again with a new guarranty. This service allows to extend the life cycle of the product and reduces the consequences of its manufacture and disposal. This is a solution for those parents who care about the environment as much as about their budget.

     

    Results : X -lander brand is the most known and most recognisable Polish brand of the prams sold in all European countries.

     

  • X-LANDER

    LOGOTYPE

    2003

    Objective of the project : Creation of the first brand of prams in Poland.

     

    Solution Design : Creation of the idea of ​​the brand, which is to create a brand for active parents. X -lander brand prams are designed to meet the needs of modern parents. They are always in motion like the world around them. A set of suitably designed types - despite significant differences between them - is characterised in each case by: reliability and modern design. In practice, all models allow the whole family, regardless of the age of the child, to enjoy being active and joyful when together. X -lander would not be a true outdoor brand if if did not care about the environment. Next Way is a service created to repurchase X - Lander prams, renovate and sell them again with a new guarranty. This service allows to extend the life cycle of the product and reduces the consequences of its manufacture and disposal. This is a solution for those parents who care about the environment as much as about their budget.

     

    Results : X -lander brand is the most known and most recognisable Polish brand of the prams sold in all European countries.

     

  • ZELMER

    ALEXIS SLICER

    1996

    Objective of the manufacturer: the launch of the product, the form and functional features allow the slicer to stand out from world-known household appliances entering the Polish market.
    Solution design: the shape of the cutting device body refers to organic forms. As a result, the product obtained stiffness similar to professional aluminium slicers  and timeless look. The optimal geometry of the shape of the knife blade allows for easy cutting and makes the slices arranged in evenly spaced intervals. Eliminating some of the details (including table) helped reduce the assembly time of the machine as well as reduce the cost of production and the market price of the product.

     

    Effect: a unique form and functionality make the slicers maintain leadership in sales for 17 years in the category of household appliances.